Social media campaign
optimization and automation
done right.
  • Enormous sums are spent on social media campaigns
  • Social media spends produce little impact
  • Campaign optimization enhances impact
  • Campaign automation slashes costs
The trovero way:
Preserve privacy as a core principle; automate to slash costs and optimize to enhance effectiveness, and above all let clients fire and forget.
SYNTHESIS ENGINE
Preserves user privacy by estimating communities on the social media without resorting to granular user data.
OPTIMIZATION ENGINE
Optimizes campaign audiences and timings while controlling for platform and influencer spend.
AUTOMATION ENGINE
Automatically configures and launches campaigns and tracks their performance, slashing labor costs.
Campaigning on the social media is hard.
It’s a complex and unforgiving world.
A CONNECTED WORLD
Not all social media users are created equal. To a large degree, people are who they are and do what they do because of their connections to others.
WITH BIG SURPRISES
Messages jump among social media communities, making damage containment difficult. Messages are also subverted, inverted and trolled relentlessly.
FULL OF COUNTER-MESSAGING
Competitors and adversaries push their own agendas, often designing and implementing campaigns simply to blunt their rivals’ campaigns.
WHERE THINGS SEEM NORMAL
The scope of behavior is limited. There’s near-zero leeway for impulse or significant unplanned purchases. Genuine out-of-bounds behavior is rare and surprising.
BUT HISTORY MATTERS LITTLE
Campaign performance data ages fast, rarely amassing fast enough to be useful for statistical or machine learning models.
SO LITTLE CAN BE PREDICTED
Existing tools either try to predict behaviors of specific users at specific times (immense noise) or aggregate time series (sparse data). No one has found the sweet spot.
trovero simulations replace the current paradigm of social media marketing with a balanced ecosystem where marketers regain fairness and users privacy.
Team
Maciej M. Latek, Ph.D.
Chief Technology Officer
Armando Geller, D.Phil.
Chief Operating Officer
Seyed M. Mussavi Rizi, Ph.D.
Chief Analytics Officer
Contact
USA
321 Nassau Avenue
Brooklyn NY 11222
USA
Switzerland
Zeltweg 74
8032 Zürich
Switzerland